Marketing (BBA)

(International Program)

Bachelor of Business Administration Program (BBA) in Marketing (International Program) was established with the aim of educating leaders and economic players of tomorrow. It offers a stimulating learning experience that inspires new ways of thinking and brings unique insights into business. Its focus is on responsible leadership and strategic thinking with emphasis in collaborative learning culture.

The 4-years program is designed to encourage students to

• Find solution to business problems and redesign marketing plan to enhance business outcome.
• Gain an insight in all levels of marketing including digital marketing to enhance business outcome
• Hold strong critical thinking skills to develop value co-creation among brand and customers
• Creatively develop business plans and strategies in response to today’s dynamic business environment

Area of study

• Digital Marketing
• Product Innovation and Management
• Integrated Marketing Communication
• Service Marketing
• Consumer Behaviors in Depth
• Event and Experience Marketing

Career Opportunities

• Digital Marketer
• Social Media Marketer
• Marketer/Marketing department manager
• Marketing Researcher
• Advertising agent
• Product Manager
• Sales Agent
• Marketing Project manager
• Account Executive

More Information on

• Curriculum
• Study Plan
• Course Description