BBA in Modern Business Management : Curriculum
(International Program)
Total required credit hours: 120 credit hours
(1) General Education 30 Credit hours
(1.1) Creativity, Innovation, and Entrepreneurship: at least 9 credit hours (select at least 3 subjects)
GE1101 Personality and Professional Presentation for Entrepreneurs | 3(2-2-5)
GE1102 Contemporary Entrepreneurship Lifestyle | 3(2-2-5)
GE1103 Mind Management Skills in Modern World | 3(3-0-6)
GE1104 Business Law for Entrepreneurs | 3(3-0-6)
GE1105 Sustainable Business | 3(3-0-6)
GE1106 Creativity: Human Self-Actualization | 3(3-0-6)
GE1107 Numerical Skills in Daily Life | 3(3-0-6)
GE1108 The Use of Applications and Computer Programs for Work | 3(2-2-5)
(1.2) Global Citizenship: at least 3 credit hours (select at least 1 subject)
GE1201 The King’s Philosophy for Life Development | 3(3-0-6)
GE1202 Education for Citizen Development | 3(3-0-6)
GE1203 Environmental Science for Sustainable World | 3(3-0-6)
GE1204 Aging Society and Happy Mind | 3(3-0-6)
GE1205 Coping with Natural Disaster | 3(3-0-6)
(1.3) Aesthetics: at least at least 3 credit hours (select at least 1 subject)
GE1301 Philosophy of Love and Beauty in Life | 3(3-0-6)
GE1302 Science of Happiness | 3(3-0-6)
GE1303 World Civilization | 3(3-0-6)
GE1304 Thai History and National Identity | 3(3-0-6)
GE1305 Thainess | 3(3-0-6)
GE1306 Arts and Entertainment | 3(3-0-6)
(1.4) Wellness and Personality Development: at least 3 credit hours (select at least 1 subject)
GE1401 Leadership and Team Working Techniques | 3(3-0-6)
GE1402 Communication of Relation | 3(3-0-6)
GE1403 Service Mind for Life and Social Development | 3(3-0-6)
GE1404 Contemporary Personality in Digital Age | 3(2-2-5)
GE1405 Psychology for Living | 3(3-0-6)
GE1406 Health for Life | 3(2-2-5)
(1.5) Language and Communication: at least 12 credit hours (select at least 4 subjects)
GE1500 Intensive English | 0 (3-0-6)
*(Exemption: obtained KBU English Placement Test > 50% or TOEIC score at least 400 or its equivalent)
GE1501 Fundamental English | 3(3-0-6)
*(Exemption: obtained KBU English Placement Test > 75% or TOEIC score at least 600 or its equivalent)
GE1502 Intermediate English for Communication | 3(3-0-6)
*(Exemption: obtained TOEIC score at least 780 or its equivalent)
GE1503 Advance English for Communication | 3(3-0-6)
*(No exemption)
GE1504 English for Specific Purposes | 3(3-0-6)
*(No exemption)
GE1505 Thai Language for Creation | 3(3-0-6)
*(For Thai students)
GE1506 Thai Language for Communication | 3(3-0-6)
*(For International students)
GE1507 Chinese Language for Communication | 3(3-0-6)
GE1508 Japanese Language for Communication | 3(3-0-6)
GE1509 Russian Language for Communication | 3(3-0-6)
GE1510 Korean Language for Communication | 3(3-0-6)
GE1511 Advanced English Writing | 3(3-0-6)
*(Prerequisite: obtained exemption on GE1500, GE1501, G1502)
GE1512 Academic English Writing | 3(3-0-6)
*(Prerequisite: obtained exemption on GE1500, GE1501, G1502)
GE1513 English for Standardized Test | 3(3-0-6)
*(Prerequisite: obtained exemption on GE1500, GE1501, G1502)
GE1514 Negotiation and Presentation in Business | 3(3-0-6)
*(Prerequisite: obtained exemption on GE1500, GE1501, G1502)
(2.1) Core Courses: at least 39 credit hours
BA1102 Business Statistics | 3(3-0-6)
BA1103 Principles of Marketing | 3(3-0-6)
BA1104 Principles of Management | 3(3-0-6)
BA1201 Financial Accounting | 3(3-0-6)
BA1202 Business Finance | 3(3-0-6)
BA1203 Modern Organizational Behavior and Human Resource Management | 3(3-0-6)
BA1204 Production and Operation Management | 3(3-0-6)
BA1301 Business Law and Taxation | 3(3-0-6)
BA1302 Principles of Economics | 3(3-0-6)
BA1303 Quantitative Business Analysis | 3(2-2-5)
BA1304 Strategic Management | 3(3-0-6)
BA1305 Global Business Management | 3(3-0-6)
BA1401 Digital Design & Big Data Management | 3(2-2-5)
(2.2) Major Courses: at least 36 credit hours
BA1101 Digital Business | 3(3-0-6)
BA1205 Brand Management | 3(3-0-6)
BA1206 Entrepreneurship and new venture creation | 3(3-0-6)
BA1207 Technology & Innovation Management | 3(3-0-6)
BA1208 Value Chain Management | 3(3-0-6)
BA1306 Planning and Controlling | 3(3-0-6)
BA1307 Cyber Risk Management | 3(3-0-6)
BA1308 Innovative Project Management | 3(3-0-6)
BA1309 Virtual Organization Management | 3(3-0-6)
BA1310 Technology & Innovation for Digital Media Production | 3(3-0-6)
BA1402 Modern Leadership | 3(3-0-6)
BA1403 Special project in Modern Business | 3 (1-4-6)
(2.3) Major Elective Courses: at least 9 credit hours
– Digital Marketing
– Wellness Management
– MICE
BA1404 Consumer Behaviors in Digital Era | 3(3-0-6)
BA1405 Integrated marketing communication | 3(3-0-6)
BA1406 Omni-Channel Management | 3(3-0-6)
BA1407 Introduction to MICE Management | 3(3-0-6)
BA1408 Exhibitions and Special Events Management | 3(3-0-6)
BA1409 Strategic Management in Wellness Business | 3(3-0-6)
BA1410 Fitness and Wellness business Management | 3(3-0-6)
BA1411 Selected Topics in Modern Business | 3(3-0-6)
BA1412 Pre-Cooperative Education and Practicum | 1(1-0-2)
BA1413 Cooperative Education | 6(0-0-40)
BA1414 Practicum | 6(0-0-40)
Free Elective at least 6 credits