BBA in Modern Business Management : Curriculum
(International Program)

Total required credit hours: 120 credit hours

(1) General Education 30 Credit hours

(1.1) Creativity, Innovation, and Entrepreneurship: at least 9 credit hours (select at least 3 subjects)

GE1101 Personality and Professional Presentation for Entrepreneurs | 3(2-2-5)

GE1102 Contemporary Entrepreneurship Lifestyle | 3(2-2-5)

GE1103 Mind Management Skills in Modern World | 3(3-0-6)

GE1104 Business Law for Entrepreneurs | 3(3-0-6)

GE1105 Sustainable Business | 3(3-0-6)

GE1106 Creativity: Human Self-Actualization | 3(3-0-6)

GE1107 Numerical Skills in Daily Life | 3(3-0-6)

GE1108 The Use of Applications and Computer Programs for Work | 3(2-2-5)

(1.2) Global Citizenship: at least 3 credit hours (select at least 1 subject)

GE1201 The King’s Philosophy for Life Development | 3(3-0-6)

GE1202 Education for Citizen Development | 3(3-0-6)

GE1203 Environmental Science for Sustainable World | 3(3-0-6)

GE1204 Aging Society and Happy Mind | 3(3-0-6)

GE1205 Coping with Natural Disaster | 3(3-0-6)

(1.3) Aesthetics: at least at least 3 credit hours (select at least 1 subject)

GE1301 Philosophy of Love and Beauty in Life | 3(3-0-6)

GE1302 Science of Happiness | 3(3-0-6)

GE1303 World Civilization | 3(3-0-6)

GE1304 Thai History and National Identity | 3(3-0-6)

GE1305 Thainess | 3(3-0-6)

GE1306 Arts and Entertainment | 3(3-0-6)

(1.4) Wellness and Personality Development: at least 3 credit hours (select at least 1 subject)

GE1401 Leadership and Team Working Techniques | 3(3-0-6)

GE1402 Communication of Relation | 3(3-0-6)

GE1403 Service Mind for Life and Social Development | 3(3-0-6)

GE1404 Contemporary Personality in Digital Age | 3(2-2-5)

GE1405 Psychology for Living | 3(3-0-6)

GE1406 Health for Life | 3(2-2-5)

(1.5) Language and Communication:  at least 12 credit hours (select at least 4 subjects)

GE1500 Intensive English | 0 (3-0-6)

*(Exemption: obtained KBU English Placement Test > 50% or TOEIC score at least 400 or its equivalent)            

GE1501 Fundamental English | 3(3-0-6)

*(Exemption: obtained KBU English Placement Test > 75% or TOEIC score at least 600 or its equivalent)

GE1502 Intermediate English for Communication | 3(3-0-6)

*(Exemption: obtained TOEIC score at least 780 or its equivalent)    

GE1503 Advance English for Communication | 3(3-0-6)

*(No exemption)  

GE1504 English for Specific Purposes | 3(3-0-6)

*(No exemption)         

GE1505 Thai Language for Creation | 3(3-0-6)

*(For Thai students)     

GE1506 Thai Language for Communication | 3(3-0-6)

*(For International students)       

GE1507 Chinese Language for Communication | 3(3-0-6)

GE1508 Japanese Language for Communication | 3(3-0-6)

GE1509 Russian Language for Communication | 3(3-0-6)

GE1510 Korean Language for Communication | 3(3-0-6)

GE1511 Advanced English Writing | 3(3-0-6)

*(Prerequisite: obtained exemption on GE1500, GE1501, G1502)  

GE1512 Academic English Writing | 3(3-0-6)

*(Prerequisite: obtained exemption on GE1500, GE1501, G1502)  

GE1513 English for Standardized Test | 3(3-0-6)

*(Prerequisite: obtained exemption on GE1500, GE1501, G1502) 

GE1514 Negotiation and Presentation in Business | 3(3-0-6)

*(Prerequisite: obtained exemption on GE1500, GE1501, G1502)  

(2.1) Core Courses: at least 39 credit hours

BA1102      Business Statistics | 3(3-0-6)

BA1103      Principles of Marketing | 3(3-0-6)

BA1104      Principles of Management | 3(3-0-6)

BA1201      Financial Accounting | 3(3-0-6)

BA1202      Business Finance | 3(3-0-6)

BA1203      Modern Organizational Behavior and Human Resource Management | 3(3-0-6)

BA1204      Production and Operation Management | 3(3-0-6)

BA1301      Business Law and Taxation | 3(3-0-6)

BA1302      Principles of Economics | 3(3-0-6)

BA1303      Quantitative Business Analysis | 3(2-2-5)

BA1304      Strategic Management | 3(3-0-6)

BA1305      Global Business Management | 3(3-0-6)

BA1401      Digital Design & Big Data Management | 3(2-2-5)

 

(2.2) Major Courses: at least 36 credit hours

BA1101  Digital Business | 3(3-0-6)

BA1205  Brand Management | 3(3-0-6)

BA1206  Entrepreneurship and new venture creation | 3(3-0-6)

BA1207  Technology & Innovation Management | 3(3-0-6)

BA1208  Value Chain Management | 3(3-0-6)

BA1306  Planning and Controlling | 3(3-0-6)

BA1307  Cyber Risk Management | 3(3-0-6)

BA1308  Innovative Project Management | 3(3-0-6)

BA1309  Virtual Organization Management | 3(3-0-6)

BA1310  Technology & Innovation for Digital Media Production | 3(3-0-6)

BA1402  Modern Leadership | 3(3-0-6)

BA1403  Special project in Modern Business | 3 (1-4-6)

 (2.3) Major Elective Courses: at least  9 credit hours

– Digital Marketing

– Wellness Management

– MICE

BA1404 Consumer Behaviors in Digital Era | 3(3-0-6)

BA1405 Integrated marketing communication | 3(3-0-6)

BA1406 Omni-Channel Management | 3(3-0-6)

BA1407 Introduction to MICE Management | 3(3-0-6)

BA1408 Exhibitions and Special Events Management | 3(3-0-6)

BA1409 Strategic Management in Wellness Business | 3(3-0-6)

BA1410 Fitness and Wellness business Management | 3(3-0-6)

BA1411 Selected Topics in Modern Business | 3(3-0-6)

BA1412 Pre-Cooperative Education and Practicum |  1(1-0-2)

BA1413 Cooperative Education | 6(0-0-40)

BA1414 Practicum | 6(0-0-40)

 

Free Elective at least 6 credits