BBA International ProgramBachelor of Business Administration in Management and Entrepreneurship (International Program)
Total required credit hours: 120 credit hours
- General Education Minimum Credit Needed: 24
- Core Course Minimum Credit Needed: 90
2.1 Core Course Minimum Credit Needed: 42
BA2102 Principles of Management | 3 Cr.
BA2103 Artificial Intelligence and Digital Tools for Business | 3 Cr.
BA2104 Business Statistics | 3 Cr.
BA2105 Principles of Marketing | 3 Cr.
BA2203 Principles of Economics | 3 Cr.
BA2205 Modern Organizational Behavior and Human Resource Management | 3 Cr.
BA2206 Operation and Value Chain Management | 3 Cr.
BA2211 Accounting for Entrepreneurs | 3 Cr.
BA2212 Finance for Entrepreneurs | 3 Cr.
BA2302 Quantitative Business Analysis | 3 Cr.
BA2305 Global Business Management | 3 Cr.
BA2307 Strategic Management and Sustainable Development | 3 Cr.
BA2310 Business Law and Taxation | 3 Cr.
BA2401 Big Data Management and Decision Making | 3 Cr.
2.2 Major Course Minimum Credit Needed: 36
BA2101 Digital Business | 3 Cr.
BA2106 Business Communication and Negotiation | 3 Cr.
BA2204 Value Creation and Brand Management | 3 Cr.
BA2207 Global Entrepreneurship and Venture Planning | 3 Cr.
BA2208 Project Management and Feasibility Studies | 3 Cr.
BA2209 Technology and Innovation for Digital Media Production | 3 Cr.
BA2210 Organization Change and Innovation Management | 3 Cr.
BA2303 global leadership | 3 Cr.
BA2304 Selected Topic in Business Management | 3 Cr.
BA2306 Digital Marketing Analytics | 3 Cr.
BA2308 Crisis and Risk Management | 3 Cr.
BA2309 Seminar in Business Management | 1 Cr.
BA2311 Career Preparation | 1 Cr.
BA2402 Special Project in Business Management | 1 Cr.
2.3 Major Elective Course Minimum Credit Needed: 12 Credit
2.3.1 Innovative Marketing
BA2403 Consumer Behavior Insights | 3 Cr.
BA2404 Integrated Marketing Communication | 3 Cr.
BA2405 Omni – Channel Management | 3 Cr.
BA2406 Digital Media Analytics | 3 Cr.
BA2407 Digital Marketing | 3 Cr.
BA2408 Social Media Marketing | 3 Cr.
BA2409 Strategic Digital Marketing | 3 Cr.
BA2410 Digital Product Design and Product Development | 3 Cr.
BA2411 Fundamentals of Sales Management | 3 Cr.
BA2412 Selected Topics in Innovative Marketing | 3 Cr.
2.3.2 Innovation and Sustainability
BA2413 Marketing Strategy for Sustainability | 3 Cr.
BA2414 Innovation and Sustainability in Supply Chains | 3 Cr.
BA2415 Eco – Innovative Product Design | 3 Cr.
BA2416 Sustainable Innovation and Entrepreneurship | 3 Cr.
BA2417 Social Entrepreneurship | 3 Cr.
BA2418 Leadership and Innovation | 3 Cr.
BA2419 Selected Topics in Innovation and Sustainability | 3 Cr.
2.3.3 Hospitality Business Management
BA2420 Introduction to Mice Management | 3 Cr.
BA2421 Introduction to Wellness and Recreation Business Management | 3 Cr.
BA2422 Service Management | 3 Cr.
BA2423 Hospitality Business Management | 3 Cr.
BA2424 Customer Experience Management | 3 Cr.
BA2425 Service Marketing | 3 Cr.
BA2426 Customer Relationship Management | 3 Cr.
BA2427 Selected Topics in Service Business Management | 3 Cr.
2.3.4 Cooperative Education and Practicum
BA2428 Practicum 6 (0-0-40)
BA2429 Cooperative Education 6 (0-0-40)
3.Free Elective Course Minimum Credit Needed: 6 Credit
BA2430 Digital Media Literacy and Ethics | 3 Cr.
BA2431 Organizational Values and Ethics in Startups and Sustainability | 3 Cr.
BA2432 Cross – Cultural Communication | 3 Cr.
BA2433 Design Thinking | 3 Cr.
BA2434 Self – Management and Team Collaboration | 3 Cr.
BA2435 Personal Financial Planning and Wealth Management | 3 Cr.
BA2436 Neuroscience for Business Decisions | 3 Cr.
BA2437 Virtual Organization Management | 3 Cr.
BA2438 Performance Management | 3 Cr.
BA2439 Sustainable Business Development | 3 Cr.
BA2440 Innovation Management | 3 Cr.
BA2441 Business to Business Marketing | 3 Cr.
BA2442 Innovative Logistics Management | 3 Cr.