BBA International Program
Leveraging AI for Course Content Delivery
Penjuree Kanthawongs
Artificial Intelligence (AI) is quickly becoming a powerful companion for teachers. It can save hours of preparation time, make lessons more engaging, and open up new ways for students to learn. Instead of spending days creating worksheets, quizzes, or lesson plans, educators can now get a first draft from AI within minutes. More importantly, AI gives teachers the ability to customize content for different groups of learners while keeping materials up to date and consistent in quality. Still, it’s important to remember that AI is a tool, not a replacement for teachers. It works best when combined with human judgment, empathy, and creativity.
There are many tools that can help. ChatGPT is excellent for generating lesson plans, discussion prompts, or even role-play activities, while Claude is useful for analyzing complex material and organizing structured lessons. Google’s Gemini is great for pulling in recent information for research-based activities. Tools like Quillbot and Grammarly help polish writing, and Jasper is designed for communication and marketing content. For visuals, teachers can turn to DALL-E, Midjourney, or Canva AI to create illustrations, infographics, or slides, while platforms like Synthesia, Lumen5, and Vyond make it possible to turn text into videos. Voice tools such as ElevenLabs and Murf AI can produce lifelike narration, and presentation tools like Gamma and Beautiful.AI can design slides in minutes.
Getting the most out of AI starts with clear planning. Teachers should first define what they want students to learn, who the learners are, and what format will work best—whether it’s a video, a set of exercises, or an interactive activity. The way teachers “talk” to AI, called prompting, makes a big difference. A well-written prompt might include the teacher’s role, the type of task, the learning context, the expected format, and any special requirements. With the right guidance, AI can produce a structured lesson plan, a real-world case study, or even a balanced quiz with multiple types of questions. Once the draft is generated, teachers still need to review it carefully, checking for accuracy, clarity, and alignment with learning goals.
AI is versatile across different subjects. In science, it can help design simulations and create infographics that explain tough concepts like photosynthesis. In social studies, it can generate role-play scenarios—for example, a peace negotiation after World War II. In business or economics, it can build market simulations or investment games. Beyond subjects, AI also allows teachers to build interactive learning tools, such as chatbots that act like personal tutors, or learning games that reward progress and give instant feedback. This makes it easier to blend online lessons with in-class activities, giving students the best of both worlds.
Of course, AI isn’t perfect. It can sometimes produce incorrect information, and it doesn’t understand cultural nuance or human emotions the way a teacher does. That’s why teachers need to double-check important details and always keep students’ needs in mind. It’s also essential to use AI responsibly—being transparent with students, respecting copyright, protecting personal data, and avoiding bias. AI should support critical thinking, not replace it.
When used thoughtfully, AI can make teaching not only easier but also more effective. For example, one digital marketing course used a mix of AI tools—ChatGPT for course outlines, Claude for case studies, DALL-E for visuals, and Canva for infographics. By the end, preparation time was cut by 60 percent, student engagement went up by 40 percent, and test scores improved by 15 percent. Stories like this show the potential of AI to transform the classroom.
For teachers who want to get started, the best approach is to start small—experiment with one or two tools and practice writing prompts that bring out useful results. Over time, building a library of prompts and lesson materials makes the process smoother. Sharing experiences with fellow teachers also helps everyone learn what works and what doesn’t. AI is powerful, but great teaching still depends on human qualities—experience, empathy, and creativity. When those strengths are combined with AI, the result is richer lessons and better learning experiences for students.